Whether our clients are looking to increase search rankings, boost their backlink profile or target their key audience with great content, we love working with them to produce campaigns that spark interest and raise a smile. But it’s not just our work we want to talk about. We love seeing how other brands are performing and the campaigns they’re creating in the process.
In particular, the last few weeks have seen brands step up in a bid to help the nation tackle the Coronavirus crisis by supporting those who need it, or even just bringing a little joy to anyone doing their part by staying at home.
To help shout about this work, we’ve decided to start sharing our favourite campaigns regularly. To kick-off, we’ve collected our favourite lockdown campaigns from the last few weeks below:
1. Rude Health’s Quaranteam
Rude Health is an organic snack and food provider, who in their bid to help keep people busy during lockdown, have launched their very own Quaranteam.
The aim of the Quaranteam is to show the nation how they can make some of Rude Health’s products from home, including oat milk and sauerkraut. Hosting “Friday 5 o’clock feeds” online workshops via Facebook live, employees and freelancers are sharing their top tips and recipes, throughout April.
Check out their Facebook for more information.
2. Camp Bestival’s Easter Sleepover
Despite still being set to go ahead at the end of July, Camp Bestival helped out parents over the Easter weekend, by hosting some family-friendly entertainment online.
The Stay At Home Sleepover worked with a variety of celebrities including Kate Winslet, Dick and Dom and Sara Cox to host a virtual festival families could enjoy from their living room.
Featured on the BBC, Huffington Post and NME, the charity event hosted activities including crafts, performances and fancy dress, with the nation being encouraged to share their experience on social media and donate to The Ellen MacArthur Cancer Trust.
3. The British Cheese Weekender
Not only are we missing out on festivals and holidays during the national lockdown, but foodies across the nation are losing out on their favourite food events.
To help those longing for their next food event, The Specialist Cheesemakers Association, Academy of Cheese, Guild of Fine Food and cheese writer, Patrick McGuigan, are all coming together (not literally, of course), to host a virtual cheese festival to run over May Bank Holiday (8th - 10th May).
The three-day event will be streamed on social channels including YouTube and Facebook and will see cheese experts run interactive workshops, and encourage attendees to support local cheesemakers and independent retailers during the crisis.
Find out more about attending the virtual cheese festival here.
4. The Brighter Group and Komodo’s #ThanksToTravel campaign
Travel and Tourism PR and Marketing Consultancy, The Brighter Group, and Global Social Agency, Komodo, have come together to launch a social media campaign which celebrates all the reasons we are thankful for travel - while we’re unable to (genius).
The campaign, which was launched via Instagram on the 15th April 2020, works by sharing a photo of one of your most inspiring travel memories with the hashtag #ThanksToTravel, explaining why it means so much to you. You then nominate three friends to do the same by tagging them in the post.
Head over to their social channels to find out more.
5. Flamingo Chicks’ Online Dance Classes
The UK charity for disabled children, Flamingo Chicks, has created a series of virtual dance classes that disabled children can do with their families and carers during lockdown. The classes have been produced with children with complex medical needs in mind, including those with autism, cerebral palsy and physical impairments to help keep them entertained and active during the crisis.
All sessions are filmed using green screens to include animated backgrounds and help keep kids active and interested by combining exercise with music and storytelling.
To find out more, check out their website.
6. BrewDog Drive Thru
Not being able to head to the pub with friends is a struggle many of us are facing right now - but BrewDog is here to help. Granted they can’t actually get you and your mates together as that’s against the guidelines, but they can help you stay home to stay safe, by delivering you the BrewDog taste you love, right to your front door.
When lockdown took full effect, they launched a new service delivering the care packages (aka beer packages) you need to help get you through lockdown.
7. Aunt Bessie and Northern Monk’s Roast Dinner Beers
Okay, not one directly aimed at the virus or lockdown, but one that definitely brings a little joy to us Northerners during these unpredictable times. Two renowned northern brands, Aunt Bessie and Northern Monk have come together to create a beer which tastes just like a roast - what is not to love? Oh, and if you’re looking for dessert, why not try their Jam & Custard Pale Ale?
To get involved, order yours, here.
We’ll continue to share our favourite campaigns and celebrate the very best the industry has to offer, here on our blog - so stay tuned.