Ebay and Westfield Labs have launched a series of retail stations at Westfield’s San Francisco centre. The stations give shoppers an opportunity to play with, and shop through, Connected Glass technology.
Using the Connected Glass interface shoppers can browse and then select products to buy. When they see the item that they want to purchase they use the touchscreen to send the details to their phone to complete the transaction.
Ebay sees the technology as offering huge potential for shopping in almost any public space - shopping centres, airports, train stations - and as a way of retailers bridging the gap between online and offline transactions. We see huge potential for connected tech too.
Sony Connected Glass
Sony’s Connected Glass Store front, image courtesy of Ebay.
Connected glass is one of many interesting developments when it comes to connected technologies and personalised retail experiences.
By definition it’s the most visual, so it’s no surprise to see retailers and merchandisers starting to use it to enhance customer experiences in store.
There are similar connective technologies that can offer benefits beyond glass. For example, Ericsson’s announcement of the Connected Me concept at CES earlier this year provided an interesting example of connective tech that doesn’t require a purchase or download.
They demonstrated capacitive coupling - where the human body acts as the capacitor for any signal from an object to a mobile in contact with the body, at speeds of up to 10Mbps.
Printed electronics is another field that we’re following with interest. The costs around printed electronics are falling and this is further supported by the growing ubiquity of Near Field Communications (NFC) technology.
We believe that there is an interesting future for the relationships between product packaging, consumer search, wearable tech, personalised retail and a marketer’s ability to give their customers exactly what they’re looking for.
The potential of connected technology is almost unlimited. Please get in touch if you would like to know more.
This article originally appeared in Digital Marketing Magazine.