Overview

We were tasked by Mobiles.co.uk to create an engaging display and video campaign to increase brand awareness.

We brought phones to life in this creative and technical video-led campaign with content developed on-site, across video on demand, social, and display.

Creative

Solution

The concept was driven by data and insight from concept through to final delivery. Past campaigns had taught us that 40% of Mobiles.co.uk customers found them through “word of mouth”. This grew our brief to drive brand awareness and reach by presenting Mobiles.co.uk and their deals as a “good spot”.

Our entertaining multi-channel campaign featured the comedic actor Andrew Goddard as The Deal Spotter, an engaging, humorous character who pops up from nowhere to spot the latest deals. In the lead campaign video he surprises a couple of bird watchers who’ve just heard the tweets of the latest handset, a new smartphone found in its natural habitat complete with feathered wings protruding from the sides and 'tweeting' the latest deal.

The creative was produced in two months from concept to delivery, with full research completed to ensure complete accuracy, with our creative teams even studying the anatomy of the wings of small birds.

The creative was then rolled out across Twitter, Facebook and Instagram, with banners also promoted on-site and through both affiliates and programmatic display advertising.

The results

48%
increase in unique visitors
20%
increase in brand search
10%
reduction in cost per visitor

What the client says

"Video creative can be hit and miss. But Epiphany has a great feel for the formats and how a video-led programmatic campaign can work hard across different networks and platforms. This was our most ambitious video-led campaign yet and the results are a testament to Epiphany's inventive and humorous approach. This allowed us to cut through the noise and build brand awareness."