Our technology means we can conduct research across any digital experience, including websites, wireframes, prototypes and apps.
Whether you want feedback on the full experience or specific pages, layout or content, we can help. And it doesn’t necessarily stop there, our eye-tracking glasses allow us to conduct research in the real-world, think in-store research, or even using eye-tracking to gather data to support PR campaigns.
It’s really important that research participants are representative of your target audience to ensure the insights you gather are relevant. We work with specialist third party research recruitment agencies to source suitable research participants, we’re also careful to ensure these participants don’t just meet with demographic requirements, but also that they are genuinely in the market for your product or service. We’ll work closely with you at the start of the project to define a detailed recruitment criteria in line with your business objectives.
What do I get out of it?
As well as the value from observing the sessions live, our expert team will collate insights, conduct analysis and develop key themes from the research sessions. This will all be delivered back to you in an optimisation plan, providing you with a prioritised strategy for website and business optimisation. We’ll also provide full session recordings and highlight clips to support key themes, arming you with the evidence you need to make change happen.