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The Google Tag Manager course modules will run through core tag management, focusing specifically on Google Tag Manager. The Google Tag Manager introduction course is a hands-on training experience orientating around a purpose-built training website. Here’s just a taster of what you will learn, get in touch for the full course breakdown.


Introduction to GTM

This module offers an introduction to tag management, including what it is, why you would use a tag management platform, its limitations and risks to avoid.

Object introduction

Here you’ll develop your understanding of core terminology, such as containers, the data layer and a tag, as well as implementing Google Tag Manager, creating a container and deploying on a website. You’ll also learn how to create a simple tag, trigger, variable and folder setup.

Debugging and publishing

In this module, you’ll develop your understanding of how to apply various debugging methods. You’ll also cover managing version control and deploying changes to live and development environments.

Real world implementation examples

An in-depth module, in this section you’ll cover Google Analytics tag implementation, including: pages, events, enhanced ecommerce, custom dimensions and overriding the Google Analytics payload. It’ll also cover in-built and custom click tracking, utilising predefined and custom variables, multi-facetted triggers, virtual page tracking, 3rd party tracking via predefined tags such as Double Click, and custom HTML implementations such as Facebook.


Each training course takes place from 10am to 4pm, and the price of each course includes refreshments throughout the day and lunch. You’ll also receive a training certificate after completion of your course.

Leeds & Sheffield £349pp London £399pp
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Our trainers

James Holding

Head of Analytics

With over 10 years of Analytics experience, James has championed its use both within the agency and externally. His broad experience means our training is not only insightful, but practical in real world situations.

Nathan Jackson

Senior Analytics Consultant

Having started his career in digital back in 2008, with experience in Analytics, PPC and Web Development, Nathan’s set of skills allow him to be versatile with the ever-evolving world of Digital Analytics.

Jason Sanderson

Senior Analytics Consultant

With a background in SEO and experience in ensuring accuracy and enhancing access to user data for both clients and internal teams at Epiphany, Jason has a wealth of experience in developing new tools, troubleshooting and improving extensive analytical set-ups.

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