Aimed at the seasoned practitioner, this course focuses on advanced tactics and strategies that will help you maximise your return on investment. We'll look at how to develop your PPC strategy and your approach to audiences, which are increasingly becoming important in the world of paid search.
We'll look at advanced methods for optimising your campaigns and talk about how you can factor in attribution and cross-device data in to your decision-making. Finally, we'll spend some time looking at automation - how you can automate different elements of your workflow to save you time, increase efficiency and free up capacity for the work that can take your campaigns to the next level.
This course is aimed at users with around two years' experience. You should have passed the AdWords Advanced Search exam and be comfortable with the majority of our Intermediate session. Attendees will need to bring a laptop with access to Microsoft Excel and logins to AdWords, Google Analytics and Bing Ads. For a full list of all topics covered, please contact us.