Intro to SEO & stats
To start the course, we’ll first look at why search engines and SEO are important. We will look at market share, user statistics and explore SERPs to help you understand what areas SEO can impact.
How the web works
To really understand how search engines work, you must understand at least the basics of how the web and browsers work. Here, we’ll explain key concepts in a simple to follow fashion to give you a grasp on what really happens when you click a link.
How search works
This section of the course will cover topics such as crawling and indexation, analysis and understanding, as well as authority and trust. It’ll also look into modifiers, such as QDF, personalisation and localisation.
Common SERP elements
Here, you’ll learn about organic vs PPC vs shopping, standard results, enhancements, featured snippets and answers, as well as news, carousels and other elements.
Running an SEO campaign
In this section, we’ll cover the elements that are involved in actually improving a client’s site and the order they should be carried out in. This will give you an understanding of how to audit and make suggestions for each area of a typical SEO strategy.
This module covers a broad variety of areas, including: brand, domain and hosting, keyword, user and competitor research, content, structure and information architecture, meta data, schema and design considerations.
Basic technical SEO
Here, you’ll cover areas such as crawling using screaming frog, canonicalisation and parameter handling, redirection, headers and errors, and speed.
Throughout this module, you’ll learn about the anatomy of a link, the mistakes of our past and all about successful off-page SEO.
There are numerous tools that can help with your SEO activity, this section will discuss; Google Search Console and Bing Webmaster Tools, Google Structured Data Testing Tool and Keyword.io, Answer The Public, Google Trends and Keyword Planner.
There are also various paid tools that can benefit your SEO activity, this module will discuss the benefits of Rank Tracking, SEMRush, Screaming Frog, Sitebulb, Deepcrawl, Moz, Open Site Explorer, Ahrefs. Majestic, Kerboo and Link Research Tools.
The future and long-term goals
This section covers what might be next for Google and other search engines alongside how best to “future proof” your site and your brand for what might be next.